Imagine trying on clothes, accessories, or even furniture online — without ever leaving your home — and seeing how it looks on you in real time. Sounds like the future? Well, the future is already here. PointAI, a Noida-based AI startup formerly known as Try ND Buy, just raised a whopping Rs 47 crore in a pre-Series A funding round led by Yali Capital, Lip-Bu Tan, and Tremis Capital, and it’s poised to completely transform online shopping.
A Radical Rebrand With Cutting-Edge Tech
PointAI isn’t just a new name. The company has reinvented its AI platform from the ground up, using a proprietary parallel AI architecture developed entirely in-house by its team of scientists. With over 70 global patents, PointAI is aiming to create hyper-realistic, next-generation virtual try-on experiences that blur the line between physical and digital retail.
How It Works
Unlike typical generative AI tools that take minutes and heavy computing resources to generate realistic images, PointAI’s technology can produce high-precision images, videos, and 3D assets in just 1-2 seconds — at up to 90% lower costs than conventional AI solutions. The platform also lets users mix and match products and interact with a virtual salesperson, making online shopping more interactive and lifelike than ever before.
Why Investors Are Betting Big
“PointAI is building AI models that deliver both speed and accuracy, bridging the gap between physical and digital retail,” says Nitin Vats, Founder and CEO. Backers like Yali Capital and Lip-Bu Tan are betting on the startup’s scientific rigor and deep-tech foundation to disrupt the multibillion-dollar e-commerce sector.
Ganapathy Subramaniam, Founder of Yali Capital, added, “With a growing client base and innovative solutions, PointAI is perfectly positioned for explosive growth. We’re thrilled to support their journey.”
The Future of Shopping Is Virtual
PointAI’s approach could revolutionize industries beyond fashion. From home decor to luxury goods, consumers can soon visualize purchases in real time, make decisions faster, and enjoy a personalized online shopping experience like never before.
This isn’t just another startup — it’s a glimpse into the future of digital commerce, where AI powers experiences that feel real, personal, and instant.
