India’s industrial supply chain is getting a tech-driven boost. NowPurchase, an AI-enabled B2B platform for metal manufacturers, has raised $8.6 million (Rs 80 crore) in its latest funding round. The round was led by Bajaj Finserv, with participation from Info Edge Ventures, Orios Venture Partners, and several individual investors and family offices including Shikhar Raj, Real Ispat Group, Madhur Gupta of Lloyds Group, VC Grid, and Kartik Hosanagar.
This latest investment brings NowPurchase’s total funding to approximately $18 million, positioning the startup for accelerated growth and innovation in the metal procurement sector.
What NowPurchase Does
NowPurchase operates as a B2B marketplace and AI platform for metal manufacturers, helping them streamline procurement, optimize pricing, and improve supply chain efficiency. Its proprietary AI platform, MetalCloud, leverages advanced analytics to:
- Predict demand and supply trends
- Optimize inventory management
- Facilitate smarter sourcing of scrap and finished metals
By combining AI with digital marketplace capabilities, NowPurchase is addressing long-standing inefficiencies in India’s metal manufacturing and recycling industries.
Funding Journey and Investor Confidence
NowPurchase’s fundraising journey reflects growing investor confidence in industrial tech startups:
- September 2024: Raised $6 million in a mix of equity and debt from Info Edge Ventures
- March 2026: Raised $8.6 million led by Bajaj Finserv, with participation from existing investors and prominent individuals
Bajaj Finserv’s leadership in the round highlights the increasing interest of institutional investors in AI-driven B2B platforms with tangible industrial impact. The participation of seasoned individual investors and family offices further validates the startup’s business model and growth potential.
How the Funds Will Be Used
The $8.6 million funding will be deployed to:
- Expand scrap recycling infrastructure – Scaling the platform’s capacity to handle more sustainable metal sourcing
- Scale branded product portfolio – Increasing the range of metals and related products offered on the platform
- Enhance AI platform MetalCloud – Improving analytics, predictive capabilities, and operational efficiency for B2B clients
This strategic allocation of funds is aimed at strengthening both the operational backbone and technological edge of the platform.
Why NowPurchase Stands Out
Several factors make NowPurchase an attractive platform for investors and manufacturers alike:
- AI-Enabled Procurement: MetalCloud uses AI to optimize sourcing decisions and inventory planning
- Industrial Focus: Tailored specifically for metal manufacturers, including scrap suppliers
- Market Potential: India’s metal and recycling industry is vast, fragmented, and ripe for digital transformation
- Experienced Investor Base: Support from Bajaj Finserv, Info Edge Ventures, and industry experts adds credibility
With these advantages, NowPurchase is well-positioned to become a leading B2B metal procurement platform in India.
The Future of Metal Procurement in India
The metal manufacturing sector in India is growing rapidly, driven by construction, automotive, and industrial demand. However, challenges such as supply chain fragmentation, price volatility, and sourcing inefficiencies remain.
Platforms like NowPurchase, powered by AI, are transforming procurement by:
- Automating sourcing and supplier matching
- Providing transparent pricing insights
- Enhancing operational efficiency and sustainability through scrap recycling
As more manufacturers adopt AI-enabled platforms, the industry is poised for a smarter, more streamlined future.
NowPurchase’s $8.6 million funding round, led by Bajaj Finserv, marks a significant milestone in the evolution of India’s B2B metal procurement ecosystem. The capital will help the startup expand its recycling infrastructure, scale its branded product offerings, and enhance its AI platform, MetalCloud.
With total funding of $18 million to date, NowPurchase is on track to redefine how metal manufacturers source materials, manage inventory, and adopt sustainable practices — all while leveraging the power of AI to drive efficiency and growth.
