Counterfeit products are a growing problem for brands across the world. From fake luxury goods and pharmaceuticals to duplicated electronics and FMCG items, counterfeiting not only hurts revenue but also damages brand trust and consumer safety.
A New Delhi-based deeptech startup, OneARVO, is taking on this challenge using a combination of artificial intelligence and blockchain. The company has raised Rs 1.23 crore in a pre-seed funding round led by Inflection Point Ventures, a Gurugram-based angel investment platform.
The funding marks an important milestone for OneARVO as it prepares to scale its technology and bring its product authentication solutions to a wider market.
What the Funding Will Be Used For
The newly raised capital will help OneARVO strengthen its technical foundation and accelerate its market entry.
Expanding the Technology Team
OneARVO plans to grow its core technology team to speed up product development. With AI and blockchain at the heart of its platform, building a strong engineering team is critical for improving accuracy, scalability, and security.
Building an AI Lab for Datasets
A major focus for the startup is setting up an AI lab dedicated to working with large datasets. This lab will help train and improve AI models that can detect tampering, duplication, and suspicious activity across supply chains.
Better datasets mean smarter algorithms, which in turn make counterfeit detection more reliable.
Executing Go-To-Market Strategies
Beyond technology, the startup will use the funds to refine its go-to-market strategy. This includes onboarding brands, forming partnerships, running pilot programs, and building awareness among businesses that struggle with counterfeit products.
Who Founded OneARVO?
OneARVO was founded in 2023 by Sumit Goswami and Duke Banerjee. Both founders bring experience in technology and problem-solving, with a shared focus on building systems that solve real-world business challenges.
They identified counterfeiting and lack of product traceability as a major pain point, especially in complex supply chains where products pass through multiple hands before reaching consumers.
The Problem OneARVO Is Solving
Counterfeiting is no longer limited to street markets. Fake products have entered organized retail, e-commerce platforms, and even regulated industries.
Why Counterfeiting Is Hard to Stop
Traditional labels, QR codes, and serial numbers are easy to copy. Once duplicated, it becomes almost impossible for brands or consumers to distinguish between genuine and fake products.
Supply chains are also fragmented, making it difficult to track where tampering occurs. This creates blind spots that counterfeiters exploit.
The Cost to Brands and Consumers
For brands, counterfeiting leads to lost revenue, legal risks, and damaged reputation. For consumers, it can mean poor quality products, safety hazards, or financial loss.
OneARVO aims to address this gap by creating a system that is extremely difficult to copy and easy to verify.
How OneARVO’s Technology Works
OneARVO operates at the intersection of AI and blockchain, combining the strengths of both technologies to build a secure product authentication system.
Copy-Proof Codes and Tamper-Proof Labels
The startup has developed a copy-proof code and AI-based tamper-proof labels. These labels are designed so that any attempt to remove, duplicate, or alter them can be detected.
Each label is unique and linked to a digital identity that cannot be replicated.
Blockchain-Based Digital Records
When a product is labeled, its information is recorded on the blockchain. This creates an immutable digital record that cannot be changed or deleted.
Every scan, movement, or verification adds a new layer of data, making the product’s journey transparent and traceable across the supply chain.
AI for Detection and Analysis
Artificial intelligence plays a key role in identifying anomalies. AI models analyze scanning patterns, location data, and behavior to flag suspicious activity.
If a product is scanned in unexpected locations or multiple times in different places, the system can alert brands instantly.
Benefits for Brands and Businesses
OneARVO’s platform is designed to be practical and easy to adopt for businesses of all sizes.
Strong Protection Against Counterfeiting
By combining physical security features with digital verification, OneARVO makes counterfeiting significantly harder and riskier.
End-to-End Supply Chain Visibility
Brands can track their products from manufacturing to the final consumer. This visibility helps identify weak points in the supply chain where tampering may occur.
Consumer Trust and Engagement
Consumers can scan labels to verify product authenticity themselves. This builds trust and gives brands a direct connection with end users.
Industries That Can Benefit from OneARVO
The startup’s solution is applicable across multiple sectors where authenticity and traceability are critical.
FMCG and Consumer Goods
Fast-moving consumer goods often face duplication due to high volume and widespread distribution. OneARVO’s labels can help brands protect their products at scale.
Pharmaceuticals and Healthcare
In regulated industries, counterfeit products can be dangerous. Secure authentication can improve safety and compliance.
Luxury and Premium Brands
High-value products are common targets for counterfeiters. Authentication solutions help protect brand value and customer confidence.
Electronics and Components
Electronics supply chains are complex, making them vulnerable to fake components. Traceability ensures product integrity.
Why Investors Are Interested in OneARVO
Inflection Point Ventures’ investment reflects growing interest in deeptech solutions that solve structural problems.
Counterfeiting is a global issue worth billions of dollars, and technology-driven solutions offer scalable ways to tackle it.
OneARVO’s approach stands out because it does not rely on a single layer of protection. Instead, it combines physical labels, AI intelligence, and blockchain records into a unified system.
The Road Ahead for OneARVO
With fresh funding, OneARVO is entering a critical growth phase. The startup will focus on strengthening its technology, onboarding early customers, and proving its solution in real-world supply chains.
As brands increasingly look for ways to secure their products and protect consumer trust, demand for authentication and traceability solutions is expected to grow.
If OneARVO can execute its vision successfully, it could become a key player in India’s deeptech ecosystem and a trusted partner for brands fighting counterfeit products.
